The PUMA hardchorus is easily my favorite piece of advertising activity so far in 2010. It’s going to make every football fan smile and their wives and girlfriends are sure to appreciate it also.
Nice little microsite to show it off too!
Droga5 in New York are responsible, well done them!
Just been admiring the work done by Chevychase design studio based in Stockholm.
Loving the clean lines and simplicity/freshness of their designs. Cracking website to show it all off to boot, nice one!
Found this at The Best Part
Check out the new ad for Heinz by Martin Lorraine and Steve Jones at Abbott Mead Vickers BBDO.
Simple idea, love the soundtrack and payoff at the end
Found this on Adland.
Well this is certainly one of those “Now why the hell didn’t i think of that” moments!
BooneOakley an advertising agency from across the pond have created their entire website from within the confines of YouTube as an actual video.
You navigate the website using the timeline button and tags within the video which takes you to another fully funtioning video.
So so clever… this is thier website, embedded in my blog, ha brilliant!
Haven’t posted in quite some time now (apologies) due to extreme work loads in the studio (not complaining in the present climate) but had to pass on this brilliant analogy by Kev Chester at W+K about the similarities/comaprisons between clients and agencies to the format of the popular “Who wants to be a millionaire” format!
Whilst watching this thoroughly depressing, supposed “feelgood” movie, the analogy occurred to me between the process of the show and behaviour of some clients/agencies (obviously not W+K or any of our own clients) in terms of the creative process and decision-making. Most especially with the lifelines.
“Ask the Audience” - rather than make a decision, why not abdicate responsibility to a few people above a pub? Much simpler than actually having to offer an opinion or having to stick your neck out in any way.
“Phone a Friend” - just look at what the most successful competitor is currently doing and attempt to copy it.
“50/50″ - the “multiple routes” option. Rather than focus upon one great idea and how to make it greater then why not split attention between three creative routes because then we will have an a, b or c to ask the audience about. It will surely make the decision easier to have more choices, won’t it?
And it occurs to me that, just like on the show, the simplest and most effective way to win in this task is still to “know” the answer and go with what you know is correct - based upon knowledge, experience and informed opinion without having to abdicate the decision to a last resort “lifeline”.
“Creative solution A, Chris. Final answer.”
See more great musings from the fabulously creative lot at W+K on their blog ‘welcome to optimism‘
Stumbled upon some cracking work done by london based graphic design company ‘why not associates‘.
Particularily like their branding and stationery work, elegance, simple, perfect!
I'm a proud dad and graphic designer from sunny Luton in th UK trying to keep abreast of the fast changing design world we live in.
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