Chevychase
Just been admiring the work done by Chevychase design studio based in Stockholm.
Loving the clean lines and simplicity/freshness of their designs. Cracking website to show it all off to boot, nice one!
Found this at The Best Part
Archived entries for Agency
Very clever Dixons ads
Found these Dixons ads over at Welcome to optimism today by M&C Saatchi….
Totally love them having the balls to use “The last place you want to go” as their tagline.
Would be great to be in the Harrods, Selfridges and John Lewis boardrooms when they were discussing them!
Portfolios 2009 - Paul Arden
Attended the Portfolios show in London last night. Discovered some great illustrating talent but unfortunately due to traffic getting down there I didn’t get to explore the main hall as much as I’d liked.
Whilst there I was lucky enough to get a ticket to get into the seminar on the legend that is Paul Arden. Paul made a name for himself at Saatchi and Saatchi working on now famous campaigns for British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and came up with household slogans which include ‘The Car in front is a Toyota’ and ‘The Independent - It Is - Are You?’. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he was a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
Unfortunately he passed away in 2008 and will forever be sorely missed, check out the fitting tribute at Creative Review the day after his death.
Regarded as a god in the advertising world, a true creative genius by anyone elses standards.
I’ve been a Paul Arden fan since fan since reading his first book “It’s Not How Good You Are, It’s How Good You Want to Be” back in 2003, it truely is an inspirational read and highly recommend it. A real get up a go feeling is left with you when you reluctantly turn the last page as you want it to go on forever. Thankfully since then he wrote two more “Whatever you think, think the opposite” and “God explained in a taxi ride” both up there with the first. All 3 are useful additions to anyones library to give you a kick up the backside when you think things aren’t going your way, check them out!
BooneOakley website - GEEEENIUS
Well this is certainly one of those “Now why the hell didn’t i think of that” moments!
BooneOakley an advertising agency from across the pond have created their entire website from within the confines of YouTube as an actual video.
You navigate the website using the timeline button and tags within the video which takes you to another fully funtioning video.
So so clever… this is thier website, embedded in my blog, ha brilliant!
BrandDog Millionaire
Haven’t posted in quite some time now (apologies) due to extreme work loads in the studio (not complaining in the present climate) but had to pass on this brilliant analogy by Kev Chester at W+K about the similarities/comaprisons between clients and agencies to the format of the popular “Who wants to be a millionaire” format!
Whilst watching this thoroughly depressing, supposed “feelgood” movie, the analogy occurred to me between the process of the show and behaviour of some clients/agencies (obviously not W+K or any of our own clients) in terms of the creative process and decision-making. Most especially with the lifelines.
“Ask the Audience” - rather than make a decision, why not abdicate responsibility to a few people above a pub? Much simpler than actually having to offer an opinion or having to stick your neck out in any way.
“Phone a Friend” - just look at what the most successful competitor is currently doing and attempt to copy it.
“50/50″ - the “multiple routes” option. Rather than focus upon one great idea and how to make it greater then why not split attention between three creative routes because then we will have an a, b or c to ask the audience about. It will surely make the decision easier to have more choices, won’t it?
And it occurs to me that, just like on the show, the simplest and most effective way to win in this task is still to “know” the answer and go with what you know is correct - based upon knowledge, experience and informed opinion without having to abdicate the decision to a last resort “lifeline”.
“Creative solution A, Chris. Final answer.”
See more great musings from the fabulously creative lot at W+K on their blog ‘welcome to optimism‘
why not associates
Stumbled upon some cracking work done by london based graphic design company ‘why not associates‘.
Particularily like their branding and stationery work, elegance, simple, perfect!
